YouTube first spoke about pause ads last year when it started trialing them in select regions. At the time, the company said that when you pause a video, it will shrink, and an ad will appear next to it.
“In Q1, we saw strong traction from the introduction of a pause ads pilot on connected TVs, a new non-interruptive ad format that appears when users pause their organic content,” Schindler noted. He went on to share that YouTube’s pause ads are “driving strong brand lift results” and “are commanding premium pricing from advertisers.”
Schindler didn’t share any timelines for when pause ads will start appearing on YouTube, but we know they’ll first roll out on smart TVs. The nature of these ads, including their duration, skippability, and more is still unclear. We also don’t know if Google plans to introduce these ads on YouTube’s mobile apps.
Unless they encode ads into video it won’t stop adblockers. And if they do encode them, they need to figure out a way to block users from skipping ads by clicking on video bar or rewind buttons during this ads playback. Highly unlikely they will do any of this, so you should not worry ublock got you covered. And by forcing more ads on users google invites even more rippers. The more companies resist change the more people will find ways around it.
Five years ago, a lot of people would have said the same thing about enshittification.
I dont know, could be used to target tv’s and embedded devices. A user has less control there and they have free reign there. Wouldnt be surprised if they knew this