Apple Intelligence commercials make it clear that Apple’s latest software is for idiots — and using some of the new tools feels pretty stupid, too. CNET’s Br...
Just marketing nonsense. There are three ways to present AI features:
A generational improvement on things that have been available for 20+ years. This is not sexy and does not make for good advertising. For example: grammar checking, natural-speech processing (Siri), automatic photo tagging/sorting.
A new type of usage that nobody cares about because they’ve lived without it just fine up to now.
Straight-up lie to people about what it can do, using just enough weasel words to keep yourself out of jail.
Just marketing nonsense. There are three ways to present AI features:
A generational improvement on things that have been available for 20+ years. This is not sexy and does not make for good advertising. For example: grammar checking, natural-speech processing (Siri), automatic photo tagging/sorting.
A new type of usage that nobody cares about because they’ve lived without it just fine up to now.
Straight-up lie to people about what it can do, using just enough weasel words to keep yourself out of jail.