It’s great for pushing enraging content though. I feel like the content itself has gravely affected the collective psyche, and so have influencer endorsements (which companies pay big bucks for), even if the explicit ads have not.
Influencer endorsements can actually be even less effective than traditional ads, despite their outsized budgets.
The industry has also been expressing concerns about the validity of social media ‘vanity’ measures, documenting that engagement for most social media platforms and for collaborations with
influencers can be very low (Influencer Marketing, 2020)
It destroys real relationships, replaces them with para social ones, then exploits them for money. It’s not just attention that is monetized. It’s human connection.
Also for porn: onlyfans is successful because you can pay for personalized actions and one can build something appearing like a relationship with the porn star. Before one would just passively watch them.
onlyfans is successful because you can pay for personalized actions and one can build something appearing like a relationship with the porn star. Before one would just passively watch them.
It’s still so one-way though.
I guess what’s remarkable is the collective unawareness of how artificial those relationships are. I get it, I know IRL loneliness and went down the engagement rabbit hole too.
But still, it’s remarkable. I still see articles from professional journalists, all the time, wondering what’s happening to relationships or democracy or whatever then end their post with something akin to a “like and subscribe!” and a busy Twitter profile.
It’s great for pushing enraging content though. I feel like the content itself has gravely affected the collective psyche, and so have influencer endorsements (which companies pay big bucks for), even if the explicit ads have not.
Influencer endorsements can actually be even less effective than traditional ads, despite their outsized budgets.
https://sponsors.marketingscience.info/wp-content/uploads/sites/2/c_pub/2023/03/2023-03-20-A-comparison-of-Social-Media-Influencers’-KPIs-Patterns-Across-Platforms.pdf
It destroys real relationships, replaces them with para social ones, then exploits them for money. It’s not just attention that is monetized. It’s human connection.
Also for porn: onlyfans is successful because you can pay for personalized actions and one can build something appearing like a relationship with the porn star. Before one would just passively watch them.
It’s still so one-way though.
I guess what’s remarkable is the collective unawareness of how artificial those relationships are. I get it, I know IRL loneliness and went down the engagement rabbit hole too.
But still, it’s remarkable. I still see articles from professional journalists, all the time, wondering what’s happening to relationships or democracy or whatever then end their post with something akin to a “like and subscribe!” and a busy Twitter profile.