People from my experience usually need to see an immediate benefit to do anything. Compared to consolidated platforms, the fediverse may seem barren. So feeding the place with contents should gradually make here (or virtually anywhere tbf) more enticing to people.

Also worth noting the bigger fediverse platforms have the option to select the post/comment’s language at the time of writing, and to filter feeds by languages of choice of the user. If someone wants or is more comfortable with getting contents in Chinese for one reason or another, you or whomever else posting in Chinese may be specially helpful to bring people here.

Also, a small concession may be needed: to still use the platforms you’d wish to avoid, to try to raise awareness of alternatives, directly or indirectly.

And if someone asks what instance they should join, don’t make it too complicated. Have some instance at ready and give that, preferably. Too many options may scare people away, similar to Linux with all its distros.

And lastly, some loose points about reach within the fediverse:

• Lemmy is mostly isolated from microblogging platforms, e.g. Mastodon, so its reach is generally more reduced.
• Friendica and Mbin feel like the more mature/standardized of the platforms capable of connecting between the “threadiverse” and microblogging platforms, so maybe worth using them instead for better reach?
• We’re in the ActivityPub protocol; you could expand reach also by using hybrid or bridging solutions to connect to other protocols, like Nostr with e.g. Minds.com, and AT Protocol (e.g. Bluesky’s) with e.g. Wafrn, Friendica, NeoDB and/or @bsky.brid.gy@bsky.brid.gy.
• Usefulness still being sown, but given contents need to propagate for them to be seen locally in ActivityPub, maybe keep an eye at the tool from this post? (if the post doesn’t load for you locally, search for the link at https://sh.itjust.works/search)

Hope this helps. =)