Many of these companies are hoping to capitalize on gen Z’s growing weariness about the devices and social media platforms they grew up with. Nearly 60% of gen Z respondents identified as having a social media addiction in an April poll, and a third of the generation said they had deleted some of those apps, according to a 2025 survey.
The shift has also been driven by growing anger at tech platforms that have left some in gen Z feeling as if they are being exploited for profit.
Gen Z “was basically optimized for dopamine by very smart systems”, said Kenneth Schlenker, 39, a former product marketer at Google and co-founder of Opal. “But this generation is also realizing what they don’t want and are trying to change how the system impacts them.”
i know several people who bought dumbphones they never used longer than a week
Yes I bet that is quite common. I would really like something in between something that lets me do maps, banking, totp, read books and get weather forecast but not much else…
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the what now 😭 we are doomed fr




