Many of these companies are hoping to capitalize on gen Z’s growing weariness about the devices and social media platforms they grew up with. Nearly 60% of gen Z respondents identified as having a social media addiction in an April poll, and a third of the generation said they had deleted some of those apps, according to a 2025 survey.

The shift has also been driven by growing anger at tech platforms that have left some in gen Z feeling as if they are being exploited for profit.

Gen Z “was basically optimized for dopamine by very smart systems”, said Kenneth Schlenker, 39, a former product marketer at Google and co-founder of Opal. “But this generation is also realizing what they don’t want and are trying to change how the system impacts them.”

    • Rimu@piefed.socialOPM
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      3 days ago

      Yes I bet that is quite common. I would really like something in between something that lets me do maps, banking, totp, read books and get weather forecast but not much else…

  • Libb@piefed.social
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    5 days ago

    For a meager 9.99$ a month (excl tax) get your exclusive daily dose digital detox coaching tips delivered directly to your inbox. Don’t forget to Like and to Share.

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