This isn’t going to stop, just have to hope enough consumers have the wherewithal to say no to this sort of thing.

I hope we can do a little more at some point, but at least it’s something. I hope it doesn’t get treated as “enough”.

To an extent, think work friends versus the kinda friends you meet at a concert, or at the gym. It’s not necessarily a “different” personality as much as shifting behavior and topics a bit. In short, I’m gonna talk a little different around my young engineering friends vs the guys I’ve known since high school.

It makes me deeply uncomfortable to entertain the thought that “the paper towel industry” is an entity out to manipulate me.