“I heard that this media campaign directed kids to a porn site and made the star seem insufferable while alienating hardcore fans of the musical before the movie is even out, but what’s the disaster?”
I mean I am sure there is more, OP, but does there even have to be?
Much like unpaid internships, this is also a method to prevent anyone who is not independently wealthy from applying, so they can fill the department with the same people already benefiting from the current system and allow them to design one that benefits them even further.
No one that this department is ostensibly built to serve can afford to work on it, so who is it really (clearly) for?