I immediately recognized the style of the stopmotion as being Starburns Industries, it’s also the company behind Moral Orel and the stop motion community episode.

It boils down to their reputation, which is honestly the only thing they truly have.

If they have a reputation of leaking date afterwards nobody is going to pay in the future.

So afaik, they don’t resell or give it away. They also send “proof of deletion”, but how fool proof that is is another question entirely.

It is