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Joined 5 months ago
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Cake day: February 18th, 2024

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  • The difference is that they can boil the frog gradually.

    Traditional media tries to move people, absolutely. But a newspaper has to address the crazies and try to convert people into crazies in the same paper. If they’re too extreme, more moderate people can see that right away, and it’s easier to minimize engagement with it.

    With social media, you personalize the content surfaced. You start by making it seem mostly sane, with an out there idea here or there. Then, as they start to engage with the slightly mild stuff, you move the “mostly sane” in that direction, and the “mild” moves a couple extra steps. Now, you’re part of a movement. Everyone around you is changing their beliefs, and the new ones aren’t that far off from your previous beliefs, so why not follow?

    6 months later, you were always pretty left/right-leaning (cognitive dissonance, baybee!!!). But it looks like the consensus is finally shifting your way. It’s just a small step further right/left, and everyone around you is making it too. The world is changing for a better, so let’s be that change.