This is the coolest part for me. It launched in 1977. The fact they’ve kept people trained, or were able to keep people around who know the code is incredible.

I find it interesting that they glossed over the simplest solution, which would be switch to buying sustainable, shade-grown coffee thus forcing coffee plantations switch to it from market pressure. But I realize it’s not the main topic of the article and that has its own issues - how to make sure it really is sustainably shade-grown, for one.

But also, maybe this is my cynicism showing, did anyone else think these sustainable coffee-esque options wouldn’t stay sustainable if they became popular? Especially with something like annual crops, once other companies see there’s money to be made they’ll jump on the trend and now land (and forests) is being cleared for these crops.