

Usually people talk about the pre tax cost.
I have a tinfoil hat theory that the taxes are kept like that to give people a recurring, low grade, anti-tax sentiment. There are a lot of crazy idiots that don’t want government to exist here, so by making people feel bad about paying taxes (instead of obscuring that by baking it into the listed price) they can win sympathy.
Seems to be https://en.m.wikipedia.org/wiki/1975_Icelandic_women’s_strike for anyone else unfamiliar