I have a Kobo and my wife has a Kindle - I like the Kobo way better, primarily because the Kindle is trying to sell me stuff all the time.

Oh, FF16 was released? No one in my gaming circle of friends even mentioned anything about it.

There’s a saying that kinda goes like this:

Never ascribe to malice that which can be reasonably ascribed to idiocy.

i.e. most likely they’re not evil, just stupid .