I remember being annoyed that I had to install yet another launcher and make yet another account when I was installing portal. But I didn’t know at the time that this was the launcher to end most other launchers and accounts, or at the very least made most of that transparent other then adding an extra click to launch some games.

Iirc, Blizzard had just replaced the wow in-game patcher with a launcher (though I don’t recall if they had a unified launcher for each game, if they all had their own at that point, or if it was just wow), Oblivion had a game launcher, and I think there were a few others. Some of them even needed to be installed separately iirc.

Steam is nice because, being the launcher for most of my games, it’s just always open and helps organize my games. And it doesn’t feel like its main purpose is to make money, with everything else just being about opening pathways to that money. And even though it is meant to make Valve money, it’s the lack of blatant dark patterns and constant upsell attempts that makes it feel better than most of the rest of the commercial world.