The US Food and Drug Administration has proposed revoking its regulation authorizing the nationwide use of brominated vegetable oil, or BVO, as an additive in food.
The FDA’s decision comes after California banned the ingredient in October by passing the California Food Safety Act, the first state law in the United States to ban brominated vegetable oil. The additive is already banned in Europe and Japan.
“The agency concluded that the intended use of BVO in food is no longer considered safe after the results of studies conducted in collaboration with the National Institutes of Health … found the potential for adverse health effects in humans,” said James Jones, the FDA’s deputy commissioner for human foods, in a statement.
Good. Ban dyes, too. IDGAF if my cola is brown. IDGAF if my mountain dew is the color of radioactive piss.
Coke should be in the clear it should be using caramel colour. For green there’s chlorophyll copper complexes, for yellow tumeric. No it won’t look radioactive but who the fuck cares.
…it’s not like food producers aren’t using colouring in the EU, it’s that they’re going “oh here is what we have, let’s see what we can do with that” and not “here’s a colour chart, marketing wants it to look like this, make it work with ridiculous amounts of chemistry that’s never been tested on animals much less humans who cares where the chips fall they won’t fall this financial quarter”.
I’m not concerned for health. It’s unnecessary. It is added to give the drinks a color. Just cut it out, even if it costs almost nothing.
It’s not really unnecessary, colour plays a role in aroma perception. Cherry drops don’t taste like cherry when they’re green instead of red. They still taste fruity, sure, but unless you’re highly trained and experienced you won’t be able to pick out the aroma.
And stuff like e.g. lemon doesn’t have enough colour on its own to provide that kind of stimulus. So you get some turmeric with your lemon juice and zest in your lemon drops and what’s wrong with that.
I’m just saying let things be whatever color they are.
“I don’t care that there’s nothing wrong with it I just don’t like it.”
How dare you restate my comment exactly as I intend it. I just don’t like it.
We will have a grade school children uprising when all their candy stops being bright orange, green, and blue.
The most valid argument against my position, right here.