Because most people don’t exactly want a community-led social platform that respects you and empowers user freedom, even if some say they do.

Bluesky is promising a Twitter-like experience. They promote their ties to the former Twitter, and promise algorithms, dopamine-inducing “reach” and “engagement”, paid subscriptions, some degree of centralized control (primarily of the network’s infrastructure), and a for-profit VC-funded company, all under the guise of federation. They claim a mastodon-like brand that they are yet to deliver.