I saw this on my breakfast cereal box (in the US) and looked it up. A company called Navilens made this to help visually impaired people with things like street signs, etc… neat!
EDIT TO ADD: Haha, I forgot I am on lemmy so we’re discussing the technology and licensing issues, instead of focusing on how this might improve the lives of visually impaired people.
Seems like it should at least be embossed, have some sort of texture cue no??