• sentientity@lemm.ee
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    2 hours ago

    It’s excellent that alternatives and ad blockers do exist but we need regulatory action to hold companies accountable for things that are designed to worsen user experience to pressure people into paying. It’s also a serious accessibility issue, to increasingly have everything be bright and loud and motion filled and unpausable all the time. This trend goes beyond YouTube and it sucks, we need to regulate this nonsense.

    • dezmd@lemmy.world
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      21 minutes ago

      What a weird downslope of a take that will obviously result in authoritarian government power expansion and futher censorship.

      Just stop using it and support alternatives that dont do it. Have some self control.

    • interurbain1er@sh.itjust.works
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      in 35 seconds

      You’re joking but infinite growth is the broken basis of our financial system. Shareholder are legally entitled to request growth.

      YouTube has cornered the earth market, they have practically no room to grow, the only thing they have left is to increase the revenue per view, so add stuffing will get worse quarter after quarter. Eventually they’ll have to put ads in the ads and play them 5 at a time.

  • TheObviousSolution@lemm.ee
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    11 hours ago

    I wonder what made their leadership continue to escalate into increasingly bullshit decisions. What happens if I need to pause because I need my PC to be quiet so I can address something and still an ad suddenly starts playing, completely interrupting what I wanted to address in a completely intrusive way? I’ll tell you what happens, I’ll either find some way to disable that from happening, switch to a service that doesn’t do it if I can, or just begin avoiding it all together.

    Brilliant planing, YouTube. Whoever has been left as its leadership is a dumbass.

    • Hossenfeffer@feddit.uk
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      10 hours ago

      Whoever has been left as its leadership is a dumbass.

      Not in the slightest. More likely their annual bonus depends on boosting revenue right now. So they’re incentivised to generate short term increases in revenue but not for longer term. Plus, also, if/when Youtube goes tits up they’ll just get a different CEOing job (with “increased revenue by 25% in 2024 on their resume”) rinse and repeat.

    • Rider@eviltoast.org
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      9 hours ago

      Not to mention it’ll push more people towards using Adblockers. And since chrome is cracking down on Adblockers as well, people start using another browser altogether. It seems like Google is self-sabotaging with these kind of decisions.

      • Coreidan@lemmy.world
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        7 hours ago

        Hilarious isn’t it? I stopped using Google search because they fucked it up too bad. I stopped watching YouTube years ago too because they already fucked it up.

        I guess they just don’t want users anymore.

        • Rider@eviltoast.org
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          7 hours ago

          I guess they just don’t want users anymore.

          Actually, they do; it’s just that Google has become a bit short-sighted. They’ve started prioritizing short-term revenue over long-term growth and user experience.

          They seem to have forgotten that focusing on the long term and prioritizing user experience were the key factors that made them an internet giant in the first place.

          In any case, Google is a sinking ship. I’ll give them a max of seven years before they become the next Yahoo if they keep making incompetent decisions like this.

    • ColonelPanic@lemm.ee
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      11 hours ago

      Money.

      Also I imagine the ads will be silent but animated, like a regular website ad but full screen, essentially turning whatever you’re watching it on into a giant billboard.

      It’s just another thing to block I guess.

      • TheObviousSolution@lemm.ee
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        11 hours ago

        I should have opened the article, that’s a lot less intrusive than what I thought. If this is the extent of it, and frankly considering that Google let’s you opt out of personalized tracking when many sites have begun forcing them onto users and forcing me to constantly clear their cookies, that makes me a lot less mad with them.

        • raspberriesareyummy@lemmy.world
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          9 hours ago

          While I don’t disagree with Stallman, how would that solve this problem? This is about a major video hosting platform having market shares and injecting ads into their streams / UI. I do not see - even if every line of youtube’s software sources were public - how that would solve the issue that the hosting platform can insert ads anywhere - honestly, as much as I hate ads, I can’t even blame youtube for doing something morally questionable - they are providing a service, they are not a public institution obligated to making information accessible.

            • pathief@lemmy.world
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              6 hours ago

              Serious question: how can YouTube pay the bills with zero ads? I’m not talking about making a profit, just breaking even.

            • raspberriesareyummy@lemmy.world
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              8 hours ago

              which is basically what we do using ublock origin - and then they inject ads directly into the video stream, and a custom UI wouldn’t help.

  • someguy3@lemmy.ca
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    18 hours ago

    Like way to kill your platform for anything educational where you want to pause to look at a graph.

    • Copernican@lemmy.world
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      14 hours ago

      Look at the article linked to it. It has a render of a pause ad being a banner that shrinks the video player somewhat, but the paused video is viewable.

        • Copernican@lemmy.world
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          13 hours ago

          YouTube wants you to keep watching the videos. The more time you spend on the site the more ads you see. They care about finding the balance of acceptable ad load to maximize ad space, which requires a consistent user base. I have faith that this is their objective. Also, videos take time to load and a user hitting pause is unpredictable. A light weight display ad is probably the best technically feasible way to grab a user’s attention in that brief moment of hitting pause. Especially when pause means a user wants to mute audio to do things like take a phone call, a video would turn off users to the platform.

  • shoulderoforion@fedia.io
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    18 hours ago

    I use uBlock Origin and haven’t seen a YouTube ad in 6 years, I cannot imagine trying to watch videos that try to show advertisements in the middle of them, lol. It’s why I download all the TV and Movies I watch too. Advertisements are for people who, don’t know how to silence them, the lazy, and those got guilted into allowing themselves to be brainwashed.

  • barsquid@lemmy.world
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    18 hours ago

    Anyone else remember when new technology used to be fun and exciting instead of miserable?

    • lemmeout@lemm.ee
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      18 hours ago

      Long gone are the days when I used be excited to read update notes for new features… Now I just hope they don’t god damn force an update on me.

        • anton2492@lemmy.nz
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          11 hours ago

          I use PurpleTV and it’s been great. It’s a Twitch fork modified to block ads, reduce bloat, and include customisation for chat, player and other components.

          Don’t know if we can share links here but the APK can be easily found online, still being updated semi-regularly. I won’t come back to the official app as long as I’m able. :)

          • PhreakyByNature@feddit.uk
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            11 hours ago

            Cheers for that. I had other third party apps way back in the day but they lacked some features. Will check it out.

      • msage@programming.dev
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        13 hours ago

        Just use Free and Open Source Software!

        It can always fuck up with updates, but usually you just get more free stuff and it’s awesome.

    • spyd3r@sh.itjust.works
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      16 hours ago

      Somewhere along the line, maybe the early to mid 2000’s they stopped making products “for” the end-user and flipped it around so the end-user (their data) is now the product, and the customers are governments, corporations, and share holders.

      • omarfw@lemmy.world
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        15 hours ago

        Because those shareholders (billionaires) and corporations drained the consumers of all of their money and now they’re the most profitable demographic to market to.

    • Rentlar@lemmy.ca
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      16 hours ago

      That’s part of the reason why new community oriented projects are way more interesting to me now than most software. There are some outliers in the space who still have dedicated people in their craft rather than for money but it is fewer and farther between.

    • loam@sh.itjust.works
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      13 hours ago

      Absolutely. Although, this is just making old technology worse because web 3.0 and AI aren’t performing to corpo expectations.

    • SkyNTP@lemmy.ml
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      16 hours ago

      That’s what happens when you aren’t the (sole) paying customer.

  • Max-P@lemmy.max-p.me
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    19 hours ago

    Soon: when you pause a video, it starts playing a video ad with audio, to make sure no silence time gets wasted from your speakers.

    • 18-24-61-B-17-17-4@lemmy.world
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      18 hours ago

      And your speakers are on subscription plans that charge you for every second that they play noise. Better upgrade to the next tier if you want to listen to anything else!

      • TheTechnician27@lemmy.world
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        18 hours ago

        Yeah, uBlock Origin not working would take me from liking YouTube a fair bit to making it unusable.

        • I use Proton but keep legacy Gmail accounts around to ensure I still have access to accounts I may have forgotten about or people I knew a long time ago sending a stray email. The only other usage is logging into YouTube.
        • I use a Captcha solver extension.
        • I use uBlock Origin to block all their ads.
        • I don’t use their DNS.
        • I use DDG over their search engine and Firefox over their browser.
        • I don’t use Google Drive or their office suite (I think the latter is abysmal to use tbf).
        • I use DeepL over Translate.
        • I use NewPipe for YouTube on mobile and have a subscription to Nebula.
        • I no longer use Google Maps, opting for OSM instead.
        • I still use Android and unfortunately can’t unlock the bootloader but have degoogled as far as I know how, including never even registering a Google account with it (F-Droid + Aurora Store).

        YouTube is far and away the biggest means by which I interact with Google, and that falls off a cliff if I’m forced to interact with a mess of their ridiculously shitty ads every time I have to use it. uBO has likely saved hundreds of hours of watching ads over my lifetime (and probably thousands of dollars from not being subconsciously influenced by ads), and I’m not paying a subscription fee to such an unethical company to get rid of the ads. This would bring me from YouTube as a timewaster to YouTube only as strictly necessary. Even though I don’t support them directly through ads, I do support them by supporting creators I like monetarily, by sharing links and maintaining the network effect, and by giving them plenty of metadata by interacting with their service. If they do this, they ensure that I continue to monetarily support competitors like Nebula and permanently lose a grip they’ve had on me since I was a kid.

      • AlexWIWA@lemmy.ml
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        17 hours ago

        That’s what we need tbh. If people get fed up and leave then eventually creators will too

    • linearchaos@lemmy.world
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      18 hours ago

      If it doesn’t I will make something that records the entire f****** stream and removes the commercials out of it the old fashioned way If I have to. Not my first rodeo.

        • linearchaos@lemmy.world
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          18 hours ago

          Most likely, I just dedicate an old laptop, a 4k HDMI capture device, store off MP4 and feed it through comskip then take it h265 and store it off.

          If I don’t do anything tricky with the browser they can’t detect that I’m doing anything tricky at all.

          The only thing I’m a little concerned about is that they’re going to start doing advertising like broadcast TV did and put quarter screen commercials up for other shows in the middle of running shows.

        • Donjuanme@lemmy.world
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          17 hours ago

          So you want someone to broadcast, and you’re willing to pay for it, but not willing to support the content creators in any way?

          • parpol@programming.dev
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            16 hours ago

            I would happily watch ads if they were non-intrusive and non-interrupting ads like side banners that don’t cause popups, or product placement inside videos.

            I would also pay for a platform where 100% of the money goes to paying for hosting and paying the creators.

            Neither of these things are happening, so yes, I would rather donate to support piracy.

      • ironsoap@lemmy.one
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        18 hours ago

        Yt-DLP and it’s variation (Seal, YTDLnis, etc.), newpipe and it’s variation (Tubular, Newpipe Sponsorblock, etc) already allow you to do this without having to get manual.

        • linearchaos@lemmy.world
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          18 hours ago

          And I use YTDLP now. At some point they will make it inoperable. I’m honestly surprised they haven’t sorted it out yet.

          • Life_inst_bad@lemmy.world
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            12 hours ago

            “Seal downloader” from the Playstore and “Seal” from F-Droid are 2 very different apps. One is a a clone riddled with ads, the other one is FOSS goodness. You are free to guess which is which.

      • Fester@lemm.ee
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        18 hours ago

        I will find text versions of everything I need to learn about and create my own video, and then watch it.

        • pivot_root@lemmy.world
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          18 hours ago

          Video content never changes, but the order and content of ads do. Automated browser, record the video 2-3 times. Diff the frames and slice out the ones that don’t match between runs.

          • mesamune@lemmy.world
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            3 hours ago

            I remember back in the day, there was programs that would identify ads and remove them off on air programs. I would imagine something like that would be possible. Although at that point, just skipping the “platform” altogether might be a better solution.

        • rovingnothing29@lemmy.world
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          18 hours ago

          My guess: Youtube-dl derivative then an ffmpeg script to detect black frames that usually sandwich commercials on TV and delete the video inside those frames.

    • Jeffool @lemmy.world
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      14 hours ago

      Great point. I already find this to be a problem with the recommendations that pop up when paused, and the end-video elements they throw over everything despite having that turned off everywhere I can find it. It’s all so dumb. Just so damn dumb.

  • Kyrgizion@lemmy.world
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    10 hours ago

    This already happened. People looking up CPR instructions because a loved one is dying, only to be met with three unskippable ads.

    Goodbye Meemaw.

    • Lord Wiggle@lemmy.world
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      7 hours ago

      Yeah, that may be so, but priorities man. Priorities! Think of our profits man! In this harsh economy, ever ad counts! We’re only controlling 90% of the internet while we strive for 100%. That’s 10% short. 10%! We only had a revenue of 305 billion in 2023 which is not nearly enough to cut down on ads. Billionaire lives matter man! Come on, everybody, say it all together: Make millionaires billionaires again! Billionaires first! Meemaws don’t consume enough anyway. Screw her. By the way, want some penis enlargement pills?

    • Copernican@lemmy.world
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      5 hours ago

      Proof? Aren’t there classes of videos non monetized on youtube? When I just google search for cpr and find the american red cross I quickly found written instructions as well as a youtube video that doesn’t appear to have any ads. Isn’t the problem that some video creators intentionally create videos for CPR in hopes of monetizing?

    • retrieval4558@mander.xyz
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      9 hours ago

      Not defending YouTube here, but CPR is so time sensitive that if they were looking up instructions, she was a goner anyway.

      • baru@lemmy.world
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        8 hours ago

        Have you had CPR training? What you stated isn’t true. Every second counts. But looking up instructions and seeing a easy video will still help massively.

        • GiveMemes@jlai.lu
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          23 minutes ago

          Exactly. It takes over a minute for permanent brain damage from a lack of oxygen, and it can take several, several minutes before actual death.

          CPR started anytime within that range will help keep the person alive, as you are literally forcing their body to intake oxygen and pump the blood.

          If you find someone without a heart beat and they aren’t already cold then call 911 and start cpr

      • YeetPics@mander.xyz
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        2 hours ago

        Hey look, a blatant lie disguised as a fact!

        I wonder how this furthers your agenda…

  • x4740N@lemm.ee
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    7 hours ago

    And good people argue how adblock and sponssrblock are fair game for your shitty company practices

  • KingJalopy @lemm.ee
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    16 hours ago

    Are they so dumb They don’t realize that when we pause a video we are likely not watching or even near our fucking phone or screen at that time?

    • Draconic NEO@lemmy.world
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      10 hours ago

      Advertising these days is less of a way for websites and services to make free money.

      Of course websites and services that serve ads will deny this vehemently because advertisers who become aware of such practices (typically known as click fraud) will cut off those websites from ad revenue very quickly and stop serving ads there.

      The idea is to trick the advertising companies into thinking that we are there and we are watching, and we care, so that they will pay money to the website to display ads there.

    • Copernican@lemmy.world
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      14 hours ago

      It’s the opposite. If you pause the video you the viewers are almost always looking at the screen. The pause button on a mobile phone or web browser is literally on the player. You are guaranteed to see it immediately after you push the button. You will see it when you un pause. These ads are display banners not video. It only takes a second to see the ad.

      Unlike video ads that just auto play, especially when the video player auto plays more videos, there probably is more probability you aren’t actually watching, unlike pause ads that require user activity and focus on the screen to push the pause button.

      • dev_null@lemmy.ml
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        4 hours ago

        Google probably only spent months researching this and they only have all the tracking and user studies to know what you said. Please ignore the obvious fact that you are looking at the screen when you are pausing or resuming a video, KingJalopy knows better and Google is just dumb. Nobody will see any of these ads and they are adding them in vain.

    • Drusenija@lemmy.world
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      16 hours ago

      They do, they’re probably just hoping the advertisers don’t and keep paying for more ad space.

    • chonglibloodsport@lemmy.world
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      15 hours ago

      They don’t care. If the advertisers pay for that spot then they make money! This has been the story with TV ads for decades.

    • bruhSoulz@lemmy.ml
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      14 hours ago

      They do, and they don’t care. The algorithm is actually tailored to find out if/when you fall asleep while watching videos, and then recommends longer videos in autoplay when it believes you are, because they’ll get to play you more ads and cash out more. When/if they implement pause ads advertisers will have an even bigger case against against yt inflating ad watch time to make more money. Facebook has this issue as well.

      • hikaru755@lemmy.world
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        12 hours ago

        The algorithm is actually tailored to find out if/when you fall asleep while watching videos, and then recommends longer videos in autoplay when it believes you are, because they’ll get to play you more ads and cash out more.

        You might be misremembering / misinterpreting a little there. This behavior is not intentional, it’s just a side effect of how the algorithm currently works. Showing you longer videos doesn’t equate to showing you more ads. On the contrary, if you get loads of short videos you’ll have way more opportunities to see pre-roll ads, but with longer videos, you’re just to just the mid-roll spots in that video. So YouTube doesn’t really have an incentive to make it work like that, it’s just accidental.

        Here’s the spiffing Brit video on this, which I think you might have gotten this idea from: https://youtu.be/8iOjeb5DTZI

        Edit: to be clear, I fully agree that YouTube will do anything to shove ads down our throats no matter how effective they actually are. I’m just saying that this example you’ve brought is not really that.

        • bruhSoulz@lemmy.ml
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          2 hours ago

          Huh yea you’ve actually got a great point there. Also one of the YouTubers I watch is quite open about his knowledge on content creation and the algorithm and he once claimed yt knows when and to whom showing ads is beneficial, if you don’t mind sitting thru ads your supposedly more prone to get them, which is the reason why every time I’m using the official YouTube client for whatever reason I make sure to close and reopen the video as many times as it takes until I get it to start playing with no ads 😂 If that is true they’d def use that as an opportunity to roll out more ads cus no ones there to skip em